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Client Description
IZME New York is a brand with high-quality, formulated products that has skincare benefits at an affordable price. IZME New York products range from eye, lip, face, and skincare essentials. These products are sold at department stores such as Marshalls, TJ Maxx, and others in Canada, Europe, and the U.S.
Concept Statement
These secondary packaging designs for IZME’s eyeshadow palettes focus on a soft elegant presentation. The “Pretty Pink” and “Beauty Brown” eyeshadow palettes feature pink and brown tones which led to a monotone color scheme for the secondary packaging, and a touch of gold foil for elegance.
Role
Market Research . Cosmetics Packaging Design (3 languages) . Product Photography .
12 Color Eyeshadow Palette: Pretty Pink
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