IZME NEW YORK_Refresh Brand w.Lip Duos

Client Description

IZME New York is a brand with high-quality, formulated products that has skincare benefits at an affordable price. IZME New York products range from eye, lip, face, and skincare essentials. These products are sold at department stores such as Marshalls, TJ Maxx, and others in Canada, Europe, and the U.S.

Concept Statement

This new series of packaging design is the introduction of a refresh brand for IZME New York. The new visual identity is a cleaner and bolder look to convey direct communication with the consumers. The new layout system easily guides consumers on the product function and marketing points. Each product is categorized by a color, green is for treatment, pink is for lips, blue is for eye products and much more.