The website was redesigned for a sex shop retail business because they needed a brand that represent both their fetish and boutique stores. The user interface allows customers to view their retail store’s location, learn about their story, and see their products. A franchise page was designed for the business next venture. The design showcases a balance of both boutique and fetish style to represent the unbiased retail experience and dedication to fostering inclusivity. Moreover, they're social media platforms was designed with the new brand guidelines.