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ME Makeup Collection
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Client Brief

My Expression (ME) is a makeup brand that supports self-expression. My Expression (ME) consists of three makeup collections to celebrate self-expression in dark, neutral, and vibrant color palettes. Each collection has an eyeshadow palette, a lipstick, and an eyeliner. 

Concept Statement

The makeup packages are designed for a young audience. Each package conveys a different mood with dark, vibrant, and neutral color palettes. Each collection adapts the “...Is More ME” slogan to encourage individuality and self expression.

Role

Brand Identity . Logo Design . Package Design . Packaging Dielines . 3D Packaging Mockups . 3D Type . Illustrations

Primary Logo

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Logo Series

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Dark Logo

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Natural Logo

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Vibrant Logo

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Dark Illustrations

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Natural Illustrations

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Vibrant Illustrations

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The My Expression (ME) Makeup Collection

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