Concept Statement

Web Banners: 

​For seasonal banners, the focus is correlating the color palette and doodles according to each season. Depending on the season some designs are more festive if a holiday is coming up especially during the winter months. 

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Eventful banners/e-invites are focused on utilizing negative space to focus on the information, such as when the event is taking place and where it is located. With a hierarchy on the typography it creates a contrast to guide viewers when reading the information. In addition, the doodles also guide viewers on critical information of the event.

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Lightbox Display: A minimal and clean design that focuses on the visual information chart to show the audience what makes SeSpring a clean and k-beauty brand. The doodles are utilized as part of the brand's fun and cute aesthetic.

Information Desk: A minimal design with focus on the slogan “Your Skin’s New Best Friend” while pairing it with doodles to add character.